Marketing and content creation are the most common AI applications in business — and the ones with the fastest ROI. A good marketing prompt doesn't save 10 minutes, it saves hours. This lesson gives you immediately usable templates.
Role: You are a social media manager for a B2B tech company.
Audience: IT decision makers and C-level in the DACH region.
Task: Create 3 LinkedIn posts about [TOPIC].
Format for each post:
- Hook in the first line (question, surprising statistic,
or contrarian take)
- 3 paragraphs, 2-3 sentences each
- Max 200 words total
- Call-to-action at the end
- 2-3 relevant emojis (don't overdo it)
- 3-5 fitting hashtags
Tone: Professional but approachable. No buzzwords.
Write as an experienced expert speaking with colleagues.
💡 Tip: Always give the AI 1-2 examples of your previous posts as reference. This helps it match your style much better.
Context: Monthly newsletter for [AUDIENCE].
Sender: [YOUR NAME/COMPANY].
Topics this issue: [TOPIC 1], [TOPIC 2], [TOPIC 3].
Create:
1. Subject line (max 50 characters, curiosity-inducing,
no clickbait phrases)
2. Personal intro (2-3 sentences, reference current
industry happenings)
3. Three main sections:
- Each with headline + 3-4 sentences
- At least one concrete tip or insight per section
4. CTA at the end (clear call to action)
Tone: [describe BRAND VOICE]
Example of a good subject line from us: [EXAMPLE]
Creating an SEO article works best as a prompt chain in multiple steps:
| Step | Prompt | Result |
|---|---|---|
| 1. Research | "List 10 current long-tail keywords for [TOPIC] sorted by search volume" | Keyword list |
| 2. Outline | "Create an SEO-optimized outline for a 1,500-word article on keyword [X]" | Outline |
| 3. Draft | "Write section [N] based on the outline. Integrate keywords naturally" | Raw text |
| 4. Meta | "Create meta title (max 60 chars) and meta description (max 155 chars) with main keyword" | SEO meta |
| 5. Headline | "Create 5 headline variants: 2 with numbers, 2 as questions, 1 contrarian take" | Options |
⚠️ Caution: AI-generated SEO texts must always be human-reviewed and enriched with your own expertise. Search engines increasingly recognize and evaluate originality and E-E-A-T (Experience, Expertise, Authority, Trust).
To ensure the AI matches your brand language, create a Brand Voice Template:
Our brand voice:
- Tone: [e.g., "professional but not stiff, competent but
approachable"]
- We say: [e.g., "solution, partnership, together"]
- We DON'T say: [e.g., "revolutionary, disruptive, synergies"]
- Sentence length: [e.g., "Short and clear. Max 20 words
per sentence"]
- Address: [e.g., "You (formal), never informal"]
- Special: [e.g., "We always use concrete numbers instead
of vague statements"]
Examples of our best copy:
[Insert 2-3 paragraphs from existing texts]
🔑 Remember: Save your Brand Voice Template centrally and share it with the team. Every prompt for external content should start with this template.
A single blog article can become:
Prompt for this:
Take the following blog article and create:
[DESIRED FORMAT]
Keep the core messages but adjust length, tone, and
structure for the target format.
Article: [INSERT TEXT]
🏢 Real-world example: A marketing team creates one blog article per week and turns it into 10+ content pieces for various channels. Time with AI: 90 minutes instead of 8 hours.
🎯 Exercise: Create a Brand Voice Template for your area of work and test it by having the AI write a LinkedIn post in your brand voice.
Next lesson: Prompts for Analysis and Reporting — AI as your data analysis partner.